STICK WITH YOU THROUGH THREE GENERATIONS

THREEGENERATION

we’ve believed that even the simplest products deserve thoughtful design.

ROWS OFPRODUCTS.

ENDLESS CHOICES THATSOMEHOW ALL BLUR TOGETHER.

same material. same roll. same routine.
A roll of masking tape with a length of it pulled out flat.

Very few stood out.Even fewer felt memorable.

SAME PLAINPACKAGING.

A sheet of graph paper, opened out

A roll of Sweet Tape masking tape held against a wall of artwork
A roll of Sweet Tape double-sided tissue tape on a checkerboard cutout

WE WANTED TO BE.

  • CLEARER

  • EASY TOCHOOSE

  • RECOGNISABLE

  • MOREHUMAN

We believe the world is better with

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